The platform wants to capitalize on this trend by helping more video podcasts to break through. AdvertisementThe execs said they've seen an increase in viewers for YouTube podcasts, in part because more people are watching them on TV. If your YouTube channel only features podcast episodes, Chan recommends placing those videos into a playlist and marking the playlist as a podcast in YouTube Studio. Related storiesChan said, however, that these playlists should only contain full podcast episodes, not clips or unrelated content. Creators can link to a podcast episode from a short to direct viewers to the full-length episode.

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Persons: —, Stephanie Chan, Emma Sweet, Sweet, they've, Chan, we'll, Nick Viall, Emma McIntyre, Chain Organizations: Service, YouTube, Business